Socialite

Turning Social Anxiety into Social Confidence

PACKAGING | ILLUSTRATION

YEAR:

SOFTWARE:

TYPE:

CLIENT:

2024

Illustrator, Photoshop, Procreate

University Project

LUSH

Socialite is a comprehensive self-care toolkit to help individuals with social anxiety build confidence and make more friends.

The concept of the toolkit is to make socialising simpler and less overwhelming for people with social anxiety.

The name carries a dual meaning: how the toolkit simplifies social interactions by making it “lite”, and how over time, users grow into socialites’ themselves– navigating social settings with confidence.

Overall, it's designed to help users take small, achievable steps towards social confidence.

The concept of the toolkit is to make socialising simpler and less overwhelming for people with social anxiety.

Overall, it's designed to help users take small, achievable steps towards social confidence.

The concept of the toolkit is to make socialising simpler and less overwhelming for people with social anxiety.

Overall, it's designed to help users take small, achievable steps towards social confidence.

HOW TO USE?

1) Preparation: Use the LUSH products to feel refreshed.

2) Initiate a Conversation: Break the ice with conversation prompts using the ConvoSparks cards.

3) Recharge: Recharge your social battery using blue (relaxing) or yellow (energising) Social Booster cards.

4) Repeat & Grow: Track your progress and build confidence over 100 days with the calendar!

WHY ARE THERE TWO DECKS?

While looking into social anxiety, I found that two main challenges hold people back from making friends:

Not knowing how to start conversations
Feeling socially drained before they can engage further.

To address both issues, the toolkit includes 2 decks of 50 cards each: ConvoSparks and SocialBoosters.

ConvoSparks are a series of conversation cards to help users initiate interactions with confidence. SocialBoosters is a deck of activities designed to relax or recharge the user, ensuring they can maintain their social energy over time.

Both decks are designed to be used individually or in combination, providing a comprehensive approach to help users overcome social anxiety.

To address both issues, the toolkit includes 2 decks of 50 cards each: ConvoSparks and SocialBoosters.

Both decks are designed to be used individually or in combination, providing a comprehensive approach to help users overcome social anxiety.

To address both issues, the toolkit includes 2 decks of 50 cards each: ConvoSparks and SocialBoosters.

Both decks are designed to be used individually or in combination, providing a comprehensive approach to help users overcome social anxiety.

THE BRANDING:

Socialite was designed to be inclusive and approachable while destigmatising social anxiety. The branding features warm, friendly colours; blue symbolising calmness, helping ease nerves, while the yellow represents energy.

Together, these colours align with the journey users take using the toolkit; calming pre-socialisation nerves, and building up the energy for meaningful conversations.