Reimagining Biscuits as a Luxury Experience
Reimagining Biscuits as a
Luxury Experience
PARLEY
BRANDING | PACKAGING | ART DIRECTION | ILLUSTRATION
BRANDING | PACKAGING | ART DIRECTION | ILLUSTRATION
BRANDING | PACKAGING | ART DIRECTION | ILLUSTRATION
YEAR:
YEAR:
SOFTWARE:
SOFTWARE:
TYPE:
TYPE:
STATUS:
STATUS:
2025
2025
Illustrator, Photoshop, Adobe Firefly, Blender
Illustrator, Photoshop, Adobe Firefly, Blender
Self Initiated
Self Initiated
Ongoing
Ongoing
Parley is a high-class biscuit salon that redefines how biscuits are enjoyed.
Biscuits are often seen as a simple snack; familiar, comforting, but easily overlooked. Yet, behind each one lies a quiet kind of craftsmanship that deserves more attention, like fine desserts and pastries.
With Parley, I set out to reimagine how biscuits are experienced, by turning teatime into something more luxurious and intentional.
Biscuits are often seen as a simple snack; familiar, comforting, but easily overlooked. Yet, behind each one lies a quiet kind of craftsmanship that deserves more attention, like fine desserts and pastries. With Parley, I set out to reimagine how biscuits are experienced, by turning teatime into something more luxurious and intentional.
THE VISION?
At Parley, biscuits are presented like works of art, inviting people to slow down, savour, and rediscover beauty in the little moments.
This project aims to explore how design can shift perceptions, challenge existing notions, and re-brand everyday items to evoke a new sense of value.
At Parley, biscuits are presented like works of art, inviting people to slow down, savour, and rediscover beauty in the little moments.
This project aims to explore how design can shift perceptions and re-brand everyday items to evoke a new sense of value.
