For one of my CAS projects part of the IB Diploma Programme, I worked with a team of 5 other students to organise a charity delivery service during the COVID-19 pandemic.

As the lead designer, my goal was to create a brand that was fun, energetic and inclusive, connecting the wider student community. By incorporating vibrant colours, playful type, and hand-drawn illustrations, I aimed to capture the essence of the youthful, student-led approach in the brand identity. 

My main responsibilities were designing the identity and curating a social media feed for the initiative, which helped improve reach and increase sales. (I was also involved in the food preparation and delivery process, and we managed to raise more than MYR 2000 for charity!)